John Short

WEBSITE

Demand Gen Expert With Experience Working with Companies like Drift, Airtable, and LogMeIn

John Short is the CEO at Compound Growth Marketing, a Demand Generation advisory that helps high-growth tech firms build predictable and scalable growth; they’ve worked with companies including Drift, Airtable, Robin and LogMeIn. Previously, John served as the VP of Demand Generation at Workables, where he helped them grow 14x, managed a paid search spend of $700k with good ROI, and drove 1.8M visitors monthly.

Building a High-ROI Paid Acquisition Marketing Program

John Short is the CEO at Compound Growth Marketing, a Demand Generation advisory that helps high-growth tech firms build predictable and scalable growth. Through his advisory work, John has supported companies including Drift, Airtable, Robin and LogMeIn. In this guide, John walks through building and rolling out a paid acquisition marketing program, including building an ICP, selecting channel mix, and evaluating and refining your efforts.

Five Elms Roundtable on Building a High ROI Paid Acquisition Marketing Program

Well-aimed paid acquisition marketing is like throwing gasoline on the flames of your marketing efforts. But its success depends upon getting the right creative in front of the right audience at the right time. John Short is the CEO of Compound Growth Marketing and has worked on marketing campaigns with companies like Drift, Airtable, Robin and LogMeIn. In this session, he walks through how to build and roll out a paid acquisition marketing program, including defining an ICP, selecting channel mix, and evaluating and refining your efforts.

Demand Generation (SEO, Co-Marketing, content, etc.) John can help companies build out their lead acquisition channels. He can advise companies on building out revenue intelligence to find the best customers and then building sustainable channels (e.g. SEO, Co-Marketing, content, ABM, etc.) that are affordable, scalable, and predictable.

Account-based Marketing John can help companies build out their account-based marketing strategy. He can advise companies on building out their ABM tech stack, building a model to identify ideal accounts, building a buyer's journey to evaluate channels and strategies to execute on, and providing sales reps with the right data at the right time for a successful handoff.

Revenue Operations John can help companies build a revenue operations function that’s a source of information and efficiency for the marketing organization.

Funnel Economics John can help companies analyze and improve their funnel economics. He can advise companies on testing to improve the funnel, prioritizing leads, and maximizing customer touchpoints to create conversions.

Scaling a Marketing Function John can advise companies on scaling their marketing and demand gen teams. He can help companies scope roles, think about what roles to hire for, when additional hires are needed, and grow a team that can hit ambitious targets.

CONNECT WITH THIS EXPERT

WEBSITE

Five Elms does not currently provide full portal access