AMA on Testing B2B Product Ideas

Too many companies generate an idea and want to jump straight into building it and seeing if it can scale—without testing out the risks inherent to it. David Bland is the Founder of Precoil, an advisory helping companies find product market fit using lean startup, design thinking and business model innovation. He’s worked with companies like GE, Toyota, Adobe, HP, Behr and more. David is also the coauthor of “Testing Business Ideas'' an internationally bestselling business book, now in over 20 different languages. In this session, David walks through how to identify risks in product ideas, derisk through testing, and create a culture of experimentation throughout your company. 

Ideal for: Product and Technology leaders and CEOs/Founders

Join to discuss:

• The steps to formulating, testing, and implementing product ideas
• The three types of risks you need to account for in your experiments (Desirability, Viability, and Feasibility)
• Deploying metered funding to make efficient use of your capital in testing
• How to overcome some of the hurdles of testing B2B products (smaller testing base, brand risk-aversion, etc.)
• How to create a culture of experimentation and handoff ideas to your operating team