Product Marketing: Your Swiss Army Knife

March 7, 2023

EVENT RECAP

Portfolio Presentation with Marc Stitt (FMX)

Product Marketing: Your Swiss Army Knife
Product Marketing is the driving force behind getting your products to market and keeping them relevant. When applied effectively, the disciplines of Product Marketing can create game-changing scenarios for your business. But this aspect of Marketing is sometimes misunderstood, challenging to establish, and difficult to quantity. This educational session is designed for Marketing, Product, and Business leaders to answer the following questions:

What is Product Marketing?
What are the differences between Product Marketing and Product Management?
What are the impacts that Product Marketing can have on my business?
How do I know when I'm ready for Product Marketing?

Presenter Information:
Marc Stitt serves as Chief Strategy Officer at FMX, a leading provider of facilities and maintenance management solutions that help organizations optimize their operations. Before joining FMX in 2019, Marc served in marketing and product leadership roles at companies like Dell, Quest Software, Samanage, and Vizioncore.

Video

Slides

PMM-Overview Download

Building a Product Marketing Function

Nancy Vodicka is a Marketing executive and advisor who’s previously led marketing at ArchiveSocial/Optimere, Prometheus Group, Device Magic, and iContact. Her experience includes leading and scaling marketing teams from 1-20+ employees. In this guide, Nancy walks through how to build and scale a product marketing function, including hiring product marketers, asset creation, and monitoring the performance of product marketing.

Managing Analyst Relations

Beth Torrie is the Founder of Torrie Communications, a boutique analyst relations firm providing strategy and support for software and services companies. Previously, she’s built several of the most well-regarded analyst relations programs from the ground up at companies including FatWire, RedDot, Cybage Software, Contentstack, Sitecore, and OpenText. In this guide, she walks through how to select and engage industry analysts and build out a first-time analyst relations program.