Recap: Planning for Global Expansion

January 19, 2023

EVENT RECAP

🎤 Andrea Zechmann’s past experience includes Senior Manager of Strategic Partnerships and Global Expansion at Rivian and Tesla’s expansion into 13 global markets. In this roundtable, she discusses how to tell if you’re ready for global expansion, the steps to entity creation, ramping up operations in a new market, and how to staff expansion.

✅ Ideal for Strategy, Operations and Finance leaders

🌍 Key Takeaways:

How to pick which markets to enter (similarity of customers, regulatory landscape, etc.)

Key steps for entering an international market, from due diligence to entity formation to operations setup

Which hires need to be made locally vs. which can be staffed out of headquarters

Video

Slides

Global-Expansion-Playbook Download

The payroll and administration company Jason mentioned on the roundtable is called CCW (and may also go by Crowe, Crowe Clark, or Crowe Horwath) It’s a large accounting firm, and Jason notes that as with any firm, the particular people you work with define the experience. If you’re interested in reaching out, the US-based BD employee is Stephen Wares; (but the work gets done in the UK). Jason used them for a London office, but they can handle payroll and administration in multiple countries and they were easy to work with and had reasonable fees.

Read the guide:

Building a Product-Led GTM

Dave Boyce is a go-to-market-focused advisor and board member with over 20 years of experience leading SaaS companies. Dave is the author of Product That Sells Itself, the forthcoming book from Stanford Business Press. Previously, Dave was the Chief Strategy Officer at InsideSales.com, CEO of ZenPrint, and the GM Consulting and PLG Practice Lead at Winning by Design. In this guide, Dave walks through the different approaches to building product-led growth and outfitting teams and your product to support self-service sales, renewal, and onboarding.

Testing B2B Product Ideas

David Bland is the Founder of Precoil, helping companies find product market fit using lean startup, design thinking, and business model innovation. He’s worked with companies like GE, Toyota, Adobe, HP, Behr and more. David is also the author of “Testing Business Ideas”, an internationally best-selling business book, now in over 20 different languages. In this guide, David walks through how to identify risks in product ideas, derisk through testing, and create a culture of experimentation throughout your company.

Managing Analyst Relations

Beth Torrie is the Founder of Torrie Communications, a boutique analyst relations firm providing strategy and support for software and services companies. Previously, she’s built several of the most well-regarded analyst relations programs from the ground up at companies including FatWire, RedDot, Cybage Software, Contentstack, Sitecore, and OpenText. In this guide, she walks through how to select and engage industry analysts and build out a first-time analyst relations program.