Recap: Five Elms Roundtable on Tracking Marketing Data, Reporting, and ROI
EVENT RECAP
Jennifer Zick is the Founder and CEO of Authentic Brand, a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing™ and confidently take the next right step to achieve healthy growth. In this roundtable, she will walk through the big three marketing metrics, explain how to gather and report on marketing data, and lay out the technology needed to get to a deeper understanding of your marketing’s ROI.
📣Peter Zaballos is the Fractional CMO at Authentic Brand, and the former CMO of Qumulo and SPS Commerce. In this roundtable, he will walk through the “big three” marketing metrics (time to close, CAC, LTV), as well as explain how to gather and report on marketing data, and lay out the technology needed to get to a deeper understanding of your marketing’s ROI
✅ Ideal for: Marketing leaders
⚙️ Key Takeaways:
- How to capture accurate data for the “big 3” metrics: Time to Close, Customer Acquisition Cost, and Lifetime Value
- How to advance in data maturity from unstructured to predictive
- What to track and report within the marketing team
- What to track and report out to the CEO and the board
Video
Slides